Why We Do This
Back in 2019, I was consulting with a
manufacturing company in Brisbane that was hemorrhaging money on
equipment they didn't need. Their CFO showed me spreadsheets with 47
different budget categories, but couldn't tell me which three
investments would actually move the needle.
That's when it hit me - most businesses
aren't struggling with basic accounting. They're drowning in data
without a clear framework for making smart choices about where their
money should go.
So we built something different. Not another
budgeting tool, but a systematic approach to help business owners
identify what really deserves their financial attention.
Helping Australian businesses make clearer
financial decisions since 2019